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Users are continuously bombarded by manufacturers and representatives extolling the virtues of their products and technologies. Without extensive research, it can be difficult for a user purchasing a new or replacement battery to separate marketing hype from fact. In simple terms, if the perfect battery existed, then we wouldn't have the number of battery companies, types and technologies that exist. When we, as users, purchase a battery, it is our job is to find the best battery for the application with the minimum life cycle cost.